Advertising to Children by Marcia Amidon Lüsted

By Marcia Amidon Lüsted

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Understanding and creating the next cool item is so important to marketers that companies specializing in advertising to kids have held conferences on understanding cool. By looking at the different methods that advertisers use to figure out purchasing decisions, it is easy to see how they can convince kids to spend money on the newest cool thing. But targeted marketing to kids for these kinds of products is just part of what advertisers do well. Not only do they want to persuade consumers to spend their money on products, but they also want to influence what and when consumers eat.

Economy. Advertising prompts them to spend money, and that money benefits other people and their families by creating jobs. In some cases, advertising also pays for the noncommercial content of television programs or magazines. The money that companies spend on print and television ads allows those programs • 59 • Essential Viewpoints and publications to exist and provides kids with educational and informational content. Advertising the Good Stuff Not all advertising is for products that might be seen as frivolous or completely unhealthy for children and teens.

Try to fit in with the other groups, Some even want to see they do not usually pick up on pop-ups to inform the viewer every time a paid fashion trends and are not as likely placement appears on the screen. Advertisers argue to go out with groups of friends. that product placement Since the reflexives have minimal is obvious and additional notifications within popinfluence on their peers, marketers ups are unnecessary. intentionally try to avoid messages or images that would appeal to this group.

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