By Peter M. Cleveland
Here's a grasp plan for leaders who need to know the dynamic, confirmed recommendations any enterprise leader-from the fruit stand proprietor to the Fortune 500 chairman-must use to construct a winning entrepreneurial company
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Additional resources for 50 Steps to Business Success: Entrepreneurial Leadership in Manageable Bites
When it is properly articulated throughout an organization, a vision moves a business toward its actualization. A vision is the leader's definition of her own leadership. It's very personal, and it motivates the leader to project her passion and determination throughout the organization. If vision is the end, then it is passion that drives leaders to develop goals, and then actions, to achieve that end. Visions come from open minds, not from those trapped inside old paradigms. They're built upon learning as much as upon the results the leader wants to see.
Considerable trial and error may be necessary. But don't despair. You must choose wisely, not quickly. Lunar Holidays Inc. provides an excellent example of what can happen on the search. Julie Francis operates a travel agency in a city of eight million people. Blessed with six commercial accounts, Julie manages Lunar Holidays Inc. at a high profit level compared to her competition in the City Center Shopping Complex. Julie has always been frightened of managing the business alone, especially during difficult air rate negotiations and frequent bouts of tight cash flow.
Although Jurg was not as experienced in business as her husband's superior, he possessed the appropriate risk tolerance and temperament to help her reach decisions comfortably. The next day she approached Jurg to be her soul mate. Much to her surprise, he declined, saying he didn't want the responsibility for her business future. Julie was totally demoralized and turned to her husband for consultation. They talked extensively about her business. Julie's inability to find a soul mate actually brought her closer to her husband.